Executive Director


During his childhood Alan White Sr envisioned himself as being successful, despite his impoverished socio-economic background. This circumstance provided him with the fuel needed to achieve his long-term goals: improving his living situation, becoming a successful business entrepreneur and reaching back to help those that are less fortunate.

When Alan was introduced to Basketball his vision was clear. He knew that he had a talent that could be used to help him achieve his goals. Playing basketball helped Alan to develop his body, mind and promote a brotherhood that has continued to impact his adult life.
Alan spent his spare time in the inner-city parks participating in athletics: running track, doing calisthenics and shooting hoops to improve his basketball skills. Later after countless hours spent in the gym shooting jump shots and receiving life lessons from the elders who later became Alan’s mentors, Alan was on his way. He was encouraged to join the Public-School Athletic League (NYC PSAL) All Star (PSAL).

Graduating high school was the first step in achieving his goals. This afforded him the opportunity to attend Keuka College where he majored in Business Management and minored in Marketing. Upon graduating from Keuka Alan left as the 2nd all -time leader in assist and 9th in scoring in Keuka’s history.

Approaching his seventh year as the Executive Director of the Holcombe Rucker Community League Inc, Alan is excited about the direction in which he is steering the organization. Alan’s vision for the future is to showcase the organization in the next three to five years as more than just a basketball league by highlighting various programs such as: a summer and winter league, mentorship program, financial literacy, Rucker Ambassador Sports Management Program, sleep away camp, and health awareness (cardiac and concussion screenings for young athletes).

Lisa A. Matthews, MPH, Ed.D

Dr. Lisa Matthews is a dedicated director of health initiatives and project manager with over 14 years of experience specializing in overseeing health and wellness programs that benefit marginalized communities. She has published in the domains of public health and clinical informatics, with a focus on HIV and health literacy. Dr. Matthews completed a doctorate degree at Teacher’s College, Columbia University.

Dr. Matthews has additional academic training with an
MS from Teacher’s College, Columbia University and an MPH from Hunter College of the City University of New York.
Dr. Matthews has conducted research in the areas of health literacy and HIV/AIDS both domestically and internationally. More recently, Dr. Matthews works in the areas of social justice, faith-based organizations, and community leaders.

Michelle Fontanez

Michelle Fontanez is a wife and mother  who currently serves as an Assistant Division Director for Community Centers for Cypress Hills Local Development, located in Brooklyn, New York. Mrs. Fontanez currently is a doctoral scholar at University of Phoenix. Her concentration is Doctoral of Management in Organizational Leadership. Michelle is advocate for youth development and community building. Michelle goal is to develop programs that are geared towards bettering our communities in need of additional resources.